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1. Introduction and Scope
Native Agents, LLC ("Native Agents," "we," "us," or "our") operates a supply-side advertising technology platform (the "Platform") that enables website and application publishers ("Publishers") to offer digital advertising inventory for purchase by advertisers, agencies, demand-side platforms, and other advertising buyers ("Buyers") through automated, real-time auctions.
This Advertising Technology Platform Privacy Policy (this "Policy") describes how we collect, use, disclose, and retain information relating to consumers and their browsers and devices ("Platform Data") when the Platform is used to deliver, measure, or facilitate advertising on the websites, applications, and other digital media properties of our Publishers ("Digital Properties").
This Policy does not cover information we collect when you visit our own website at nativeagents.ai, contact us, or interact with us as a business partner, prospective client, or job applicant. Those activities are described in our Website and Corporate Privacy Policy, available at nativeagents.ai/privacy/website-privacy-policy.
This Policy also does not cover the practices of Publishers, Buyers, or other third parties. Each Digital Property you visit has its own privacy policy, and we encourage you to review the privacy policy of every website and application you use to understand what information it collects and how that information is used and shared.
2. Who We Are
Native Agents, LLC is a Wyoming limited liability company with its principal place of business at 30 N Gould St, Ste N, Sheridan, Wyoming 82801, United States. We operate the Platform using technology infrastructure provided by specialized service providers acting on our behalf and under our instructions.
The Platform and the services described in this Policy are offered in and directed to users located in the United States.
3. How the Platform Works
When you visit a Digital Property that works with Native Agents, the Publisher (directly or through intermediaries such as header-bidding wrappers or ad servers) sends the Platform a "bid request" describing an available advertising opportunity. The bid request typically includes technical information about your browser or device and the context of the page or application, but does not include your name, email address, phone number, or other information that directly identifies you. The Platform transmits the bid request to Buyers, who decide in a fraction of a second whether to bid on the opportunity and at what price. If a Buyer wins the auction, its advertisement is delivered to the page or application you are viewing.
The Platform processes pseudonymous data: identifiers that enable recognition of a particular browser or device over time (each, a "Digital Identifier") rather than information identifying you as a named individual. We do not attempt to determine your real-world identity, and we do not maintain the ability to link Platform Data to your name or contact information.
4. Information We Collect and Receive
Depending on the Digital Property, the configuration selected by the Publisher, your device settings, and your privacy choices, the Platform may collect or receive the following categories of Platform Data:
| Category | Examples |
|---|---|
| Digital Identifiers | Cookie identifiers; mobile advertising identifiers (such as Apple IDFA or Google Advertising ID, where enabled by your device settings); connected-TV (CTV) advertising identifiers; identifiers assigned by Publishers or their partners (for example, hashed or encoded identifiers passed in the bid request) |
| Device and Browser Information | IP address; device type, make, and model; operating system and version; browser type, version, and language; screen size; user-agent information; connection type and carrier or internet service provider |
| Approximate (Non-Precise) Location | Country, state/region, city, and postal code inferred from IP address |
| Contextual Information | The URL or application where an advertising opportunity appears; page or content category; referring page; ad slot size and placement characteristics |
| Advertising Activity Data | Bid requests and responses; advertisements delivered; viewability signals; clicks and other interactions with advertisements; frequency and recency data; timestamps |
| Audience and Interest Data Supplied by Others | Segment or interest-based data associated with a Digital Identifier that a Publisher, Buyer, or their data partners elect to include in or match against a transaction |
Information we do not collect through the Platform. The Platform is not designed to collect, and we instruct Publishers not to transmit, information that directly identifies you — such as your name, postal address, email address, or telephone number — or sensitive personal information as described in Section 9.
5. Sources of Platform Data
We collect or receive Platform Data (i) directly from your browser or device through the technologies described in Section 6 when you visit Digital Properties; (ii) from Publishers and their technology partners (for example, header-bidding wrappers, ad servers, and consent management platforms) in bid requests and associated signals; and (iii) from Buyers and their partners in bid responses and related transaction messages.
7. How We Use Platform Data
We use Platform Data for the following purposes:
- Operating the auction. Receiving bid requests, transmitting them to Buyers, conducting auctions, and delivering winning advertisements.
- Enabling advertising decisions by Buyers and Publishers. Making Platform Data available to Buyers so they can decide whether and how much to bid, including for interest-based and cross-context behavioral advertising, and to Publishers so they can manage and price their inventory.
- Frequency capping and ad sequencing. Limiting the number of times a particular advertisement is shown to the same browser or device.
- Measurement and reporting. Measuring ad delivery, viewability, and performance, and providing reporting to Publishers and Buyers.
- Fraud detection and security. Detecting and preventing invalid traffic, fraudulent or malicious activity, and security incidents, and maintaining the integrity of the Platform.
- Billing and reconciliation. Calculating amounts owed among Native Agents, Publishers, and Buyers.
- Honoring privacy choices. Recognizing, recording, transmitting, and giving effect to consent strings, opt-out preference signals, and other privacy signals.
- Platform improvement and analytics. Analyzing Platform performance and traffic quality, and improving our services, principally using aggregated or de-identified data.
- Legal compliance. Complying with applicable law and enforcing our agreements and policies.
Where we use de-identified data, we maintain and use it only in de-identified form and do not attempt to re-identify it, except as permitted by law to test the effectiveness of our de-identification processes.
8. How We Disclose Platform Data; Sales and Sharing
We disclose Platform Data as follows:
- To Buyers. We make bid requests containing Platform Data available to Buyers (demand-side platforms, agencies, advertisers, and their service providers) so they can evaluate, bid on, deliver, and measure advertising, including targeted advertising.
- To Publishers. We provide Publishers with reporting and transaction data relating to their own Digital Properties.
- To service providers. We use service providers that host, operate, and support the Platform on our behalf — including our technical platform administrator and cloud hosting providers — under contracts that restrict their use of Platform Data to providing services to us.
- In corporate transactions. In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business or assets, Platform Data may be disclosed or transferred as permitted by law.
- For legal purposes. We may disclose Platform Data to courts, law enforcement, regulators, or other parties where we believe disclosure is required by law or appropriate to protect the rights, property, or safety of Native Agents, our partners, or the public.
- Aggregated and de-identified data. We may disclose data that has been aggregated or de-identified such that it cannot reasonably be linked to you or your browser or device, including publicly.
Notice of "sale" and "sharing." When the Platform makes Digital Identifiers, device and browser information, approximate location, contextual information, advertising activity data, and related Platform Data available to Buyers for targeted advertising and cross-context behavioral advertising, that disclosure constitutes a "sale" of personal information and/or "sharing" for cross-context behavioral advertising as those terms are defined under the California Consumer Privacy Act and analogous concepts under other U.S. state privacy laws. These disclosures are not made in exchange for money; the consideration Native Agents receives is the operation of its advertising marketplace. You have the right to opt out of these disclosures, as described in Section 11.
Advertisements delivered through the Platform may themselves contain tags, pixels, or other technologies operated by Buyers or their vendors (for example, for measurement or fraud prevention). Those parties' collection and use of information is governed by their own privacy policies, not this Policy.
9. Sensitive Personal Information; Precise Location
The Platform is not designed to process sensitive personal information, and our agreements prohibit Publishers from transmitting to the Platform data revealing racial or ethnic origin, religious beliefs, health conditions or diagnoses, sex life or sexual orientation, citizenship or immigration status, genetic or biometric data, or the contents of private communications, or personal information known to relate to a consumer under the age described in Section 12.
Precise geolocation (location identifying a consumer within a small radius, such as GPS-derived coordinates) is treated as sensitive personal information under many state privacy laws. Our agreements prohibit Publishers from passing precise geolocation to the Platform unless all legally required notices have been provided and consents obtained, and applicable law permits its use for advertising. The Platform otherwise uses only approximate location inferred from IP address.
We do not use Platform Data for the purpose of inferring sensitive characteristics about consumers. The Platform is likewise not intended to collect "consumer health data" as defined by the Washington My Health My Data Act, Nevada's consumer health data law, or similar statutes, and our agreements prohibit Publishers from transmitting such data to the Platform.
10. Our Roles Under U.S. Privacy Laws
U.S. state privacy laws assign different responsibilities depending on the role a company plays in a given data flow. Because the Platform sits between Publishers and Buyers, our role varies by activity:
- Targeted advertising transactions. When a Publisher makes Platform Data available through the Platform to enable bidding, targeted advertising, and cross-context behavioral advertising by Buyers, the Publisher acts as the business or controller making the disclosure, and Native Agents and the Buyers act as third parties (recipients) with respect to that sale or sharing.
- Operational processing for Publishers. Where we process Platform Data solely on a Publisher's behalf and at its direction for limited operational purposes — such as measurement, reporting, fraud and invalid-traffic detection, or security — we act as a service provider or processor and process that data only for those purposes.
- Our own purposes. For purposes we determine ourselves — such as billing, Platform analytics, and improvement — we act as a business or controller.
- Our vendors. Our technical platform administrator, hosting providers, and similar vendors act as our service providers or processors and are contractually restricted from using Platform Data for their own purposes.
Industry frameworks. Native Agents supports the Interactive Advertising Bureau's (IAB) Global Privacy Platform (GPP). The Platform receives, gives effect to, and passes downstream applicable GPP strings and privacy signals included in bid requests.
11. Your Privacy Rights and Choices
Residents of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and other states with comprehensive privacy laws have some or all of the following rights with respect to personal information, subject to the conditions and exceptions in those laws:
- Right to opt out of the sale of personal information, the sharing of personal information for cross-context behavioral advertising, and the processing of personal information for targeted advertising.
- Right to know / access the categories and specific pieces of personal information a business has collected about you.
- Right to delete personal information, subject to exceptions.
- Right to correct inaccurate personal information.
- Right to data portability, i.e., to obtain a copy of your personal information in a usable format.
- Right to non-discrimination for exercising your privacy rights.
- Right to appeal a decision we make regarding your request, where provided by your state's law.
How to opt out
The fastest and most complete way to exercise your opt-out rights with respect to the Platform is through our Privacy Choices page at nativeagents.ai/privacy-choices, which allows you to set an opt-out for your current browser, and describes how to opt out on mobile devices and connected TVs and through industry tools.
Opt-out preference signals. The Platform recognizes and honors the Global Privacy Control (GPC) and other legally recognized opt-out preference signals transmitted with bid requests or detected on our Privacy Choices page. When we receive such a signal, we treat the associated browser or device as opted out of sale, sharing, and targeted advertising in approximately real time.
Opt-out by email. You may also opt out at any time by emailing privacy@nativeagents.ai with the subject line "Opt-Out Request" and the Digital Identifier(s) for each browser or device to be opted out. You do not need to create an account to opt out, and opt-out requests are not subject to identity verification; we ask only for the information necessary to locate and apply your choice.
Opting out does not mean you will stop seeing advertisements. It means the advertisements you see are less likely to be selected based on Platform Data associated with your browser or device, and may be less relevant to you.
How to exercise access, deletion, and correction rights
Because the Platform processes pseudonymous data, we cannot associate Platform Data with a named individual, and our ability to verify identity-based requests is limited. To locate data associated with you, we need the Digital Identifiers for your browsers and devices (for example, your cookie identifier or mobile advertising identifier). Instructions for finding and submitting your Digital Identifiers are on our Privacy Choices page. To submit a request, email privacy@nativeagents.ai with the subject line "Privacy Rights Request" or follow the instructions on our Privacy Choices page. We will respond within the time required by applicable law (generally 45 days, extendable as permitted). If we deny your request, you may appeal by replying to our response with the subject line "Appeal."
Authorized agents. Where permitted by law, you may designate an authorized agent to submit requests on your behalf. We will require reasonable proof of the agent's authorization and, for certain requests, verification of your identity or Digital Identifiers.
We do not offer financial incentives, or price or service differences, in exchange for the collection, retention, sale, or sharing of personal information.
We do not use or disclose sensitive personal information for purposes requiring a "limit use" right under California law.
12. Children's Privacy
The Platform is not directed to children, and we do not knowingly collect personal information from children under 13 or process personal information that we know relates to a child under 13, except as permitted by the Children's Online Privacy Protection Act (COPPA) for support of internal operations. We do not knowingly sell or share the personal information of consumers we know to be under 16 years of age. Our agreements require Publishers to identify and flag child-directed Digital Properties and content, and the Platform is designed not to permit interest-based advertising, sale, sharing, or targeted advertising with respect to inventory flagged as child-directed or users known to be under the age of 18 where prohibited by applicable law. If you believe the Platform has collected personal information from a child in a manner inconsistent with this Policy, please contact us at privacy@nativeagents.ai and we will promptly investigate and delete such information as required.
13. Data Retention
We retain Platform Data only as long as reasonably necessary for the purposes described in this Policy. Log-level Platform Data associated with a Digital Identifier is retained for no longer than 13 months from collection, after which it is deleted or transformed into aggregated or de-identified form. We retain records of opt-out requests and preference signals for as long as necessary to honor them and as required by law, and we may retain data longer where necessary to comply with legal obligations, resolve disputes, enforce agreements, or investigate fraud or security incidents.
14. Security
We maintain administrative, technical, and physical safeguards designed to protect Platform Data against unauthorized access, disclosure, alteration, and destruction, appropriate to the nature of the data and the risks presented by its processing. These include access controls, encryption of data in transit, logging and monitoring, and vendor security requirements. No system is perfectly secure, and we cannot guarantee the security of any data.
15. United States Operations
The Platform is operated from, and Platform Data is processed and stored in, the United States. The Platform and this Policy are directed to users in the United States, and the Platform is not intended for use with traffic originating in the European Economic Area, the United Kingdom, or Switzerland. If you access Digital Properties from outside the United States, you understand that your information will be processed in the United States, where data protection laws may differ from those of your jurisdiction.
16. Changes to This Policy
We may update this Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the "Last Updated" date above and post the updated Policy at nativeagents.ai. Material changes will be conspicuously indicated on this page.
17. Contact Us
Questions, concerns, or complaints about this Policy or our Platform privacy practices, and privacy rights requests, may be directed to:
Native Agents, LLC — Attn: Privacy 30 N Gould St, Ste N, Sheridan, WY 82801, United States Email: privacy@nativeagents.ai
For questions about data collected on our own website or in our corporate activities, see our Website and Corporate Privacy Policy at nativeagents.ai/privacy/website-privacy-policy.